Sterlite Power has launched two new corporate brand identities titled Resonia and Sterlite. Resonia Limited will house the transmission infrastructure business, facilitating renewable energy integration. While Sterlite Power Transmission Limited will house the manufacturing of cables and conductors and EPC services.
Feb 24, 2025
Sterlite Power has launched two new corporate brand identities titled Resonia and Sterlite. The rebranding was announced at ELECRAMA 2025.
Resonia Limited will house the transmission infrastructure business. The transmission networks will facilitate renewable energy integration. While Sterlite Power Transmission Limited will house the manufacturing of cables and conductors and EPC services.
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Resonia and Sterlite will now focus on their distinct businesses, bring agility and create independent growth journeys, reports a release from Sterlite Power.
Pratik Agarwal, Managing Director, Sterlite Power Transmission Limited, and Chairman, Resonia Limited, said, “This transformation is a pivotal moment in our journey. With Resonia and Sterlite, we are creating a specialization, reinforcing our market leadership, and fostering innovation in the industry. With a clear emphasis on specific market segments, both entities are well-positioned to seize new opportunities and tackle the challenges presented by the global energy transition.”
Ruhie Pande, Chief of Human Resources and Marketing and Communications, Sterlite Power Transmission Limited, added, “This new brand identity is more than a visual change; it’s a reflection of our vision to drive innovation, sustainability, and excellence to build a seamless energy ecosystem. Through this transformation, we aim to build stronger connections with our stakeholders, amplify our brand’s presence globally, and reinforce our leadership in the sector.”
The new brand logos embody the essence of the businesses. Resonia’s logo, inspired by resonance, symbolizes innovation and harmony, with the ‘I’ merging into a human figure to reflect unity and empathy. The Sterlite logo retains the original strokes and design, leveraging its strong market presence while preserving the legacy and expertise in transmission industry solutions.
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The two new entities will work towards optimizing their capital structures and enhancing their ability to meet the evolving demands of the energy transition. The renewable energy arm, Serentica, retains its company identity and remains committed to accelerating industrial decarbonization with round-the-clock renewable energy solutions. Sterlite and Resonia both aim to meet the evolving demands of the energy transition while continuing to offer sustainable, future-ready solutions for the global energy sector.
