SAMP Shanghai New Plant: A Dazzling Opening Ceremony

//www.wirecable.in/wp-content/uploads/2012/10/2012-SAMP-Shanghai_Opening_013_std-Copy.jpg” alt=”” width=”300″ height=”206″ />The grand opening ceremony of the new SAMP Shanghai plant in Malu Town, which took place on 26 September 2012, was a very successful event and marked an important milestone in the company history. The ceremony welcomed several hundred guests from 20 different countries into the brand-new building, designed for the manufacturing of machinery and equipment for the wire and cable industry. Many notable people attended the event and speeches were delivered by Mr. Wang Chun, Governor of Malu Town; Mr. Vincenzo De Luca, Consul General of Italy in Shanghai; Mr. Dominique Perroud, Managing Director of SAMP Shanghai; and Mr. Antonio Maccaferri, President of the SAMP Group.

The decision to further strengthen SAMP presence in China, investing in a new state-of-the-art production unit to efficiently and safely produce high-quality machinery and equipment, was taken in 2011, after almost 12 years of direct and successful presence in Shanghai. With its 4,500 sqm, of which over 3,800 are dedicated to the workshop, SAMP Shanghai has almost doubled its original size.

Mr. Perroud’s remarks highlighted the focus of the SAMP Group on the Chinese and ASEAN market: “In recent years, SAMP has experienced an exceptional period of development in China, thanks to our customers’ continuous trust and the hard work of our employees, their dedication and expertise. Today, a large and absolutely avant-garde production plant brings in a new phase of growth. We aim at giving our customers what they most need and value, in a cost-effective and sustainable way. This new flexible plant will give us the capacity to realize our aggressive growth plans for the Asian market.”

The ribbon cutting ceremony was conducted in a very unconventional way: instead of the ceremonial ribbon, the dignitaries declared the building open for business by cutting copper wire, the final product of the machines manufactured in the Shanghai plant. Following the ceremony, all guests took part in the Gala Dinner at the Marriott Hotel in Jiading, where traditional Chinese music shows and dances livened up the evening.