Being the pioneer to introduce the patented Unilay Core Technology (UCT) to cables in India, RR Kabel has created digital awareness activation about choosing wires with UCT.
January 12, 2018
RR Kabel has launched its new campaign in continuation of its previous ad. Being the pioneer to introduce the patented Unilay Core Technology (UCT) to cables in India, RR Kabel has created a digital awareness activation about choosing wires with UCT.
IdeateLabs made a series of videos by personifying electricity and UCT, and illustrating their friendship. The videos highlight the features of RR Kabel’s UCT, and how it helps provide safety even as it saves on the power bills.
