Raajratna Metal Industries Limited an “ISO 9001-2008” accredited company, started its production of Stainless Steel Wires in 1990 with a capacity of 500 Mt per annum & subsequently diversified into bright bars. Since its inception Raajratna has focused on using state-of-the-art technology with strong emphasis on product quality and customer satisfaction.
As a result of continuous improvement in every aspect of business within a short span, today Raajratna has become one of the most reliable sources of quality products both in domestic as well as in international market with an annual production capacity of 42,000 Mt. Because of its large manufacturing capacity and continuous product innovation with regular up gradation of production process, Raajratna has achieved economy of scale and is able to serve customers having highly diversified requirements. Also, Raajratna exports more than 75% of its production to 50 countries across the globe and has been awarded frequently since 1991 for excellence in exports.
Infrastructure
With an installed capacity of 42,000 Mt/Annum, the factory is built in 64 acres of land with 150,000 square meters constructed area. The factory is equipped with latest equipments and technology sourced from all over the world.
The total strength of Raajratna employees is around 700 which include 550 skilled workers and 150 skilled personnel which have facilitated to establish a well organized & perform efficiently in all the departments.
Product Range & Applications
Raajratna manufactures all type of Stainless Steel Wires, Nickel Alloy Wires including Shape Wires & Bright Bars for various applications below with customized packing styles for easy handling & storage. Its product range includes Springs, Ropes, Chains, Mesh, Fasteners, Conveyor Belts, Welding Electrodes, Architectural Articles, Braiding Hoses, Flexible Connectors Nails, Spokes, Filters, Screens Staples, Kitchenware & Basket and many more.
Strategy at Raajratna
“To achieve perfection by serving our esteemed customers with products of excellent quality, timely delivery and customized packaging design to exceed market expectations.”
To serve the customers more efficiently, Raajratna has established the teams of trained employee all over the places to cater the prompt service to resolve the predicament under any circumstances.
To produce the quality products, Raajratna has invested phenomenal in the advance technology over the period of time to keep pace with the changing trends in the market & customer requirements. Also, they have appointed the best consultants in the industry to make aware of abreast with the latest development take place in the market.
To provide the fastest & on time deliveries, Raajratna keeps the huge stocks for the standard grades & sizes in the warehouse.
To upgrade the skills of the workers, regular training & development programs are done at the factory.
To understand the potential markets & to generate the new leads, Raajratna regularly participate in the various exhibitions held all over the world. Also, to achieve the satisfaction level of the customers, Raajratna visits them regularly & evaluate their requirements thoroughly and over the years it has developed a strong pillar of customer’s network.
Philosophy of Raajratna “Honesty & Commitment”
Quality Policy
Raajratna is committed to satisfy the needs and expectations of their customers by manufacturing quality product and providing reliable services at all the times. They achieve it through complying standards and continuously improving the effectiveness of quality management system. They have advance production facilities run by experienced and committed personnel to produce wires and bright bars conforming to various international standards. The quality is built into the products as a result of inspection and testing at various stages of production starting from raw material stage to finished product.
Research & Development
Upgradation of technology and continual research & developments is an ongoing activity at Raajratna which helps to meet critical standards of end users as per their requirements. Over the years they have invested in state of art technology to get the quality product vis-a-vis achieving the efficiency in all their processes like procurement, productions, quality, etc.
Citing an example they said “to develop a product similar to the Japanese quality we did 4-5 years of continuous research & multiple sampling. We never leave any customers till the quality gets approved. Also, our customers have always supported us in our endeavors.”
Commenting on the future outlook of Raajratna they said “we have increased our capacity in the recent years and now our main focus is to stabilize it first. If need be we will do small investment to add new products according to our customer’s requirements but no big investment is on the cards for next 2 years.
Talking about the latest expansion at Raajratna they said
– We have installed a state-of-the art German manufactured Profile Rolling Mill with an annual capacity of 5000 Mt for Stainless Steel Shape / Profile & Flat Wires.
– A new French manufactured Straightening & Cutting machine for the Profile Wire has also been commenced.
– A new Nickel Coated Line for manufacturing of Stainless Steel Nickel Coated Wires will be commenced by October, 2011.
Commenting on the Market trends they highlighted “Today there is not much price difference in products sold in domestic & in international market therefore quality plays an important role in retaining the customer for long.”
Describing about the challenges they said “the challenges are the part and parcel of every business. Sourcing of quality raw material is a challenge for us so we keep stocks of the raw material to deliver the material on time. To handle the import shipments without any hurdles, we have developed an in-house logistic system to deal all the shipment more effectively.
Group of Companies
Raajratna has several organizations under its dominion which together fabricate the weave of Raajratna Group of Companies. These comprise of:-
• Raajratna Ventures Ltd.:
Manufacturer & exporter of high quality Stainless Steel Fasteners viz. Bolt, Nuts and Screws.
• Raajratna Ventures Ltd. (Tube Division):
Manufacturer & exporter of Stainless Steel Tubes (Hollow Sections) mainly Square & Rectangular.
• Raajratna Electrode Pvt. Ltd.:
Manufacturer & exporter of Welding Consumables / Electrodes for various industrial applications.
• Real Strips Ltd.:
Manufacturer & exporters of Stainless Steel Strips & Coils.
“We have opened overseas subsidiaries in US, Italy, UK with respective warehouses and in the end of the year we are planning to open another office in Bangkok. We also have the exclusive trade partner for the German market. We have a vision to make our company a global company” they concluded.