February 16, 2015

Polycab Wires Pvt. Ltd. has readied a plan to expand and diversify its businesses. It has invested around Rs. 250 crore for business growth in the current fiscal. In 2015-16, it plans to invest around Rs. 150 crore. The company is in the process of entering new segments, such as optical fibre cables, solar power cables and rubber cables.

New areas such as premium range decorative fans, LEDs, conduit pipes (for cable), switches and switchgears for housing sector are also being contemplated by the company. The company has establishing a fan-manufacturing unit at Roorkie in Uttarakhand, switch and switchgear units in Maharshtra at Bhiwandi and Nasik as also LED light unit in Bhiwandi.

It is setting up four regional warehouses – at Bhiwandi, Rewari, Bangalore and Kolkata. To promote its brand, the company has spent around Rs. 20 crore in 2014-15.