With five-in-one Greenshield technology, Polycab Green Wire promises to ensure fire safety, energy efficiency, and shock protection besides being long-lasting and eco-friendly.

October 24, 2022

Polycab, one of India’s leading manufacturers of cables and wires, has launched its latest television commercial nudging people to pay attention to the quality of wires. The new TVC advocates the use of green wire for safety. Conceptualised by Ogilvy India, the commercial features a father who adds to the load to build a stadium to fulfill his daughter’s dream. The campaign around this film has been activated under the hashtags #AapkeSapnoKoRakheSafe and #ExtraSafePolycabGreenWire.

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Mr. Nilesh Malani, President, and Chief Marketing Officer, calls the latest campaign ‘a refreshing approach weaving an emotional charm which will have universal resonance and relevance’. With five-in-one Greenshield technology, the Green Wire promises to ensure fire safety, energy efficiency and shock protection besides being long-lasting and eco-friendly.

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“It is our endeavour that Polycab Green Wire carries forward our brand promise of being connected with our customers,” added Mr. Malani. The Company was recently an associate sponsor on Star Sports for the broadcast of the T20 World Cup held in Australia.