Mittal Corp Limited (MCL), which has manufacturing facilities at Pithampur, Madhya Pradesh, is an established manufacturer of stainless steel billets, blooms and rolled flats of various thickness or width.
In a short period of time, the Company has expanded its capacity from 18,000 TPA to 120,000 TPA, installed a new bar and wire rod mill of 150,000 TPA capacity and increased its turnover from merely Rs. 29 crore during 2005-2006 to Rs. 722 crore during 2011-2012.
Consistent quality and aggressive marketing strategy has made the Company the most preferred supplier of 200 series stainless steel flats; and the Company has attained the position of the second largest producer of stainless steel in 200 series.
MCL not only has a proper plan for backward integration, but also possesses quality resources, new technology, sound network and a dedicated team. It has the following advantages:
• Technology: State-of-the-art technology from Danieli Morgardshammar, Italy
• The men behind the machines: MCL considers its people as its biggest asset. It therefore tries hard to develop the potential of its employees to maximise productivity.
• Location of the plant: The plant is strategically located close to an inland container depot across the road to facilitate export movement and import of raw materials.
• Well-connected consuming centres: The major consuming centres – Delhi-NCR, Gujarat, and Maharashtra – are well-connected to Pithampur, and finished goods can be made available to the consumer with JIT concepts.
• Wide range of product applications: The wire rods mill will increase the client base with different industrial application like tyre bead wire, electrode quality wire, cable armouring, weldmesh wire, pre-stressed concrete wire and strands, barbed concertina, cold heading quality wire, roping wire, etc.
Special mention must be made of the new mill that MCL has recently set up. This state-of-the-art mill is capable of producing 1.2 m tons of bar and wire rod annually. Rated the most advanced in India, the mill was established with state-of-the-art technology from Danieli Morgardshammar, Italy.
Team Wire & Cable India interacted with Mr. Ramesh Mittal, Chairman, Mittal Corp Limited during Wire South East Asia exhibition in Bangkok. Speaking on his Company’s investment in establishing this mill and export targets, he said, “We thought of establishing this mill after we realised that ‘wire rod’ had a huge profit potential. We invested in the best technology because quality and upgradation play an important role in our industry. If you do not have them, you cannot become the customer’s choice. For this, the ovalty should be as low as possible. Generally, the ovalty comes to 0.6 while our ovalty is 0.2. We are making one of the best coils in the world. We wanted our mill to be regarded as the number one mill among the 14 to 15 mills in this business in India. Now we are planning to go for our own wire drawing and do melting on our own. We have invested around 200 crores in this project, and we would start manufacturing by this coming January.
“As far as exports are concerned, for the first time, we have become active in Vietnam. So, in a way, we have just started exporting our products. You see, there are many players in this business, so making our presence felt in the international market is not an easy task. But gradually we will become a strong player… . It is only after establishing ourselves in India that we will fully concentrate on the international market. Our main target area is Europe, as it is Europe where quality matters the most. I believe we will soon be able to export quality products to Europe. We are currently hoping to export 2,000 tons of our products.”
