Started in 1989, Kund Kund Polymers (KKP) is an SCJ group company specializing in colour masterbatches, special additives and speciality compounds for the cable Industry. Through sustained in-house R&D efforts and close association with the customers, KKP manufactures both masterbatches and additives that cater to the needs of various industries such as household, power, control, telecom and instrumentation, and railways. In a recent interaction with Wire & Cable India, Mr. Darpan Jain, Director, Kund Kund Polymers shared about Kund Kund Polymers’ services and purpose, the company’s extensive product range, their major focus on R&D and innovation, recent developments and growth plans, among many other topics.
Wire & Cable India: Could you please give us a brief overview of Kund Kund Polymers?
Darpan Jain: Kund Kund Polymers (KKP), a unit of SCJ Group, is a leading manufacturer of masterbatches and has been servicing the full spectrum of polymers used in wires and cables application manufacturing for over 50 years. Equipped with state of art labs, R&D and production facilities, KKP’s motive is to sell products of consistent quality and technical strength and bring down the customer’s existing coloring cost, while duly maintaining the properties of base compound. The company is tasked with a comprehensive range of color and additive masterbatches such as ultra-violet, anti-rodent, anti- termite, OIT booster, line speed booster and others for all the cable applications, and are available in standard RAL, PANTONE, UL, BS, CMYK and MUNSELL color specs for auto wire and white goods. Kund Kund has the capacity of manufacturing 300 MT per annum of masterbatches and special additives and compounds for the wires and cables industry.
“ We are proud to be recognized as a ZERO defect discharge company and also meet the growing demand for sustainable solutions. ”
WCI: Could you please elaborate on your company’s product range.
DJ: We keep developing and adding our specialized products to our existing portfolio. Our diverse product range includes masterbatches with compliance to REACH, RoHS, RoHS 3 (PHTHALATE FREE); telecom cable masterbatches – PE masterbatches, XLPE (Thermoset), HDPE (railway quad cable and telecom and instrumentation cable); special cable masterbatches – TPE, TPR; optical fiber cable masterbatches – nylon and PBT masterbatches; a range of additives masterbatches – UV resistance, anti-oxidant, anti-rodent and anti-termite masterbatches for both PVC and PE cables; and color masterbatches with high color fastness. In addition to this, we have a wide range of PVC masterbatches for all kinds of wires and cables applications like house wiring, control and instrumentation cables, signaling cables and power cables.
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WCI: How does your company foster R&D and innovation?
DJ: With innovation embedded in our DNA, we at KKP are constantly emerging with new products which are globally significant, aimed at providing an environment of utmost safety. A strong, state-of-the-art R&D and production facilities, along with our rich experience in the wires and cables industry, allows us to offer innovative masterbatch solutions for the wires and cables industry. With the efforts of our well qualified and experienced production and quality team, KKP is constantly working towards identifying industry challenges and designing new products and solutions to tackle them. Our upgraded infrastructure with the latest manufacturing technology as well as testing equipment boosts a state-of-the-art laboratory and plant. We are always close to our customers, with a marketing network covering all geographical locations across the country. Our customer- centric focus helps us to identify their needs and develop customized sustainable products.
WCI: Kindly tell us about the recent as well as upcoming developments at your group.
DJ: We do not limit sustainability to just product development but also ensure that the environmental, economic and the social elements support our sustainable goals. We are proud to be recognized as a ZERO defect discharge company meeting the growing demand for sustainable solutions. Our recent developments include a Carbon-Free black masterbatch in PVC to bring down carbon footprint, an Ambicat masterbatch for XLPE which reduces environmental impact, a ZFFR masterbatch for high speed wire extrusion to improve efficiency and reduce energy consumption, and a solar cable masterbatch for solar power application.
“In order to meet the country’s power demand, there are several key trends that will be driving the growth and demand in the Indian wires and cables market, namely Smart Grid and digitalization, an increase in infrastructure and construction activities, focus on rural & railway electrification, a growing demand for energy efficiency, growing use of automation and the rise of robotics.”
WCI: What are the USPs of your company? How do you ensure that you serve your customer better than your competition?
DJ: No other masterbatch manufacturer knows wires and cables better than SCJ, as SCJ started with masterbatch and has been closely working with all the leading companies in India and globally for those new developments and innovations. SCJ Group has a great growth potential and with a progressive approach. We manufacture masterbatches for 28 polymers which, even if you club five international players, will not cover our broad range of products and also prioritize eco- friendliness. The Indian market is a value-sensitive market and can be maintained by spending splendid quality time rather than quantity time. There are a plethora of factors where we have an edge over our competitors by keeping consistent products, timely dispatch which makes it easier for customers to plan and manage their own production schedules. We believe in building communication at all levels with the customer that helps us to strengthen trust and long-term relationships. Our company’s main strengths include a 3 layer quality check, our well qualified and experienced quality check team, well-equipped R&D with the latest technology and on-time delivery to meet the most rigid requirements and expectations. Kund Kund Polymers emphasizes to sell product on consistent quality and technical strength and regularly doing value engineering in product to bring down coloring cost without compromising on quality, hence, duly maintaining the properties of base compound.
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WCI: Tell us about your current market presence and growth plans – both domestically and internationally.
DJ: Conducting research on the market and identifying potential opportunities help to identify market trends. Apart from concentrating on high- quality new products development and diversifying our existing product lines we also focus on improving and innovating our production and process control as it helps us to stand out from competitors and establish a network in the target market. By adopting new methods and technology we can keep pace with industry trends and maintain our competitive edge. Our objective is to reach wires and cables customers from any part of the world that need masterbatches, in a short span of time, with a high level of strategy, more efficiently and with a goal driven planning. In the coming future, by overcoming the roadblocks of growth, with the sustainable development and support of our counterparts we wish to expand our footprint globally.
WCI: How do you view the wires and cables industry and the market potential for your product line? What are the recent trends and the future you foresee?
DJ: The wires and cables market in India has the potential to grow by multi-fold in coming years. The market growth momentum will accelerate at a higher rate because of Russia and Ukraine conflicts. Many leading companies in Europe, America and other parts of the world have reduced their production and are now focusing only on high profit items, therefore, the bulk requirements are getting outsourced. India is in the best position to grab that business and major leading companies are over booked with export orders. Kund Kund Polymers understands their technical requirements very well as we keep visiting all the major exhibitions in the world. Additionally, the initiative taken by the Indian Government by investment in development of infrastructural projects, is driving the growth of the wires and cables market in India. To meet this growing demand of wires and cables, the supply of masterbatch in the industry will be at par. In order to meet the country’s power demand, there are several key trends that will be driving the growth and demand in the Indian wires and cables market, namely Smart Grid and digitalization, an increase in infrastructure and construction activities, focus on rural & railway electrification, a growing demand for energy efficiency, growing use of automation and the rise of robotics. By staying abreast of these trends, Kund Kund Polymers can develop innovative masterbatch solutions that meet the evolving needs of customers in the Indian market.
