KonnArk Group: Serving the Industry with Compounds, Masterbatches & CPW

KonnArk Group, a multi-product and multi-locational business conglomerate with a turnover of INR 1500 million, has two companies – KonnArk Polymer Private Limited for manufacturing PVC compounds and masterbatches; and KonnArk Polychem LLP which manufactures Chlorinated Paraffin Wax (CPW), hydrochloric acid & sodium hypochlorite. The Group is looking forward to expanding its operations in the next five years, while staying relevant and competitive in the market. This was revealed by Mr. Murli Ballan, Director, KonnArk Polymers Private Limited, during an exclusive interaction with Wire & Cable India.

Wire & Cable India: Kindly walk us through your business journey, highlighting major milestones and crucial achievements.

Murli Ballan: KonnArk Group is a family-owned company, established in 2007. It’s a multi-product and multi-locational business conglomerate, with a turnover of INR 1500 million. We are celebrating our 18th anniversary this year! We specialize in formulation and manufacturing of PVC compounds and PVC masterbatches for wires & cables, automobile, footwear, profile and pharmaceutical industry.

WCI: Kindly walk us through your manufacturing facility and product portfolio. What new products are you planning to launch in the near future?

MB: KonnArk Polymers has one of its kind state-of-the-art manufacturing facilities at Silvassa (DNH & DD), ranked amongst the most modernized and advanced manufacturing plants in India with an installed capacity of 18,000 MTPA for PVC compounds and PVC masterbatches. We also manufacture ROHS & REACH compliance products as per the requirement of our customers.

KonnArk Polymers has consistently been a leading manufacturer of cable grade compounds and automotive grades, having a production capacity of 18,000 MTPA. Our unrelenting commitment to customer satisfaction and quality resulted in ISO-9001:2015 & IATF 16949:2016 Certification. These compounds pass all regulatory tests as per standards.

We also engage in the manufacturing of Chlorinated Paraffin Wax (CPW), hydrochloric acid & sodium hypochlorite for various industries, including plastic & rubber, wire & cable, textile & artificial leather cloth, automobile engine oil & lubrication, construction, and plant industries. KonnArk Polychem LLP factory, based at Bharuch in Gujarat, has production capacity of 18,000 MTPA. Our technology and quality control is in each area. We think this is one of our strong points and we can provide quick service to our customers.

Currently, we are focusing on improvement and research & development of existing products, which we are manufacturing and supplying pan-India and abroad.

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WCI: Please share information about your market footprint. Which markets do you majorly cater to?

MB: KonnArk Group is a multi-product and multi-locational business conglomerate, with a turnover of INR 1500 million. We have a strong market footprint in industries, such as power & cable, automobile companies, medical & consumer sector, tiles and paver mold, plastic toys, and other manufacturing sectors.

WCI: What are your USPs for the wire and cable segment portfolio that help you stay ahead of the curve?

MB: KonnArk Group manufactures customized Chlorinated Paraffin Wax (CPW) and PVC compound which is phthalate free, based on unique formulas to wire and cable segment. We also produce ZHFR compounds and masterbatches in a variety of colors and properties to meet customer needs. We are using our own manicured CPW, which is one of the main raw materials for producing PVC compounds, wherein we can control the quality of our products.

WCI: Research and Development plays a very crucial part in innovation for any company. Please elaborate about your R&D initiatives.

MB: The R&D team of KonnArk Group researches their customers’ needs and identifies new technologies & ideas constantly. It helps our company to create customized products and improve the existing ones, while also helping us to stay ahead of the competition by catering to new market needs.

WCI: Please discuss some of the major challenges you have been experiencing in the market.

MB: Some of the challenges currently faced by the industry include competition, fake products and local & regional regulations. Manufacturers face competition from countries with lower labor and raw material costs, along with greater subsidies. Local and regional regulations affect various aspects of the manufacturing process.

Manufacturers may lose customer trust if their products are counterfeited.

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WCI: Where do you see KonnArk Group five years down the line?

MB: KonnArk Group is working with a growth strategy to increase its revenue and market reach, while aiming to expand its operations in the next five years. It’s a long-term plan that helps a company stay relevant and competitive.

WCI: What, according to you, are the future growth prospects of the wire and cable industry?

MB: The wire and cable industry is expected to grow in the coming years. The global wire and cable market is expected to grow at a compound annual growth rate (CAGR) of 5.6 percent to USD 321.58 billion by 2028. Another estimate projects a CAGR of 8.8 percent from 2025 to 2029, reaching USD 387.3 billion. The wire and cable industry is important for the production of electrical equipment, electronic products and machinery. Low voltage cables are the most common type, used for lighting, internal wiring and power distribution in buildings & facilities.