From being an INR 70 lakh to over INR 8000 crores debt-free listed company, KEI Industries has, over time, built its reputation in the wire and cable sector, with a highly respected financial credit rating of AA+. The company recently secured several prestigious high stake orders for large-scale infrastructure and power transmission projects like wiring the world’s largest cricket stadium-Narendra Modi Stadium in Ahmedabad; electrification of the new Parliament building in New Delhi; wiring for India’s bullet train project, ensuring safe and efficient operations; wiring India’s longest rail-road bridge-Bogibeel Bridge in Assam; and contributing to the construction of the world’s tallest statue-Statue of Unity in Gujarat; showcasing their command and leadership in the sector. In an exclusive interview with Wire & Cable India, Mr. Akshit Diviaj Gupta, Director, KEI Industries, reflects on KEI Industries’ role as a trusted partner in powering India’s growth with sustainable, safe, and high-quality electrical solutions.
Wire & Cable India: What types of EHV cables and/or conductors do you manufacture for power transmission and distribution systems, and how do they differ in terms of properties and performance?
Akshit Diviaj Gupta: At KEI Industries, we specialize in manufacturing Extra High Voltage (EHV) cables ranging from 1.1 kV to 400kV. These cables are designed for efficient and reliable power transmission over long distances, catering to the demands of urbanization and industrialization. Our EHV cables feature superior insulation systems such as XLPE, which provide excellent thermal performance, reduced dielectric losses, and high mechanical strength.
Additionally,our conductors are engineered to handle extreme load conditions, ensuring seamless power distribution in diverse environments.
WCI: What quality control processes are in place to ensure the EHV cables and/or conductors meet industry standards and meet reliability and safety benchmarks for various environmental conditions?
ADG: Quality control is paramount at KEI Industries. Our manufacturing facilities are equipped with advanced testing labs accredited by NABL. We follow stringent quality assurance protocols, including high-voltage testing, partial discharge tests, and tensile strength checks. Our products comply with international standards such as IEC, BS, and IS, ensuring reliability under varying environmental conditions.
From raw material procurement to final testing, every stage of our production process is meticulously monitored. Additionally, our cables are designed to withstand extreme temperatures, moisture, and mechanical stress, ensuring durability and consistent performance across diverse applications.
WCI: Tell us about your major orders that you have bagged recently.
ADG: In recent years, KEI Industries has secured several prestigious orders for large-scale infrastructure and power transmission projects. These include the supply of EHV cables for metro rail projects, smart city initiatives, and renewable energy plants. We have also been a key supplier for the new Parliament building and Jewar airport projects, showcasing our capability to meet the demands of high-stakes projects. These successes underscore the trust our customers place in our expertise and quality.
KEI Industries has proudly contributed to numerous prestigious projects, showcasing its expertise and commitment to nation-building: Wiring the world’s largest cricket stadium- Narendra Modi Stadium, Ahmedabad; electrification of the new Parliament building, New Delhi; wiring for India’s bullet train project, ensuring safe and efficient operations; electrification of the Konkan Railway Project; wiring India’s longest rail-road bridge-Bogibeel Bridge, Assam; contributing to the construction of the world’s tallest statue-Statue of Unity, Gujarat; developing and completing the entire underground cable infrastructure for Varanasi city, ensuring uninterrupted power distribution.
Other projects include; Ram Mandir project; SKAO project which is world’s largest telescope project; Airoli- Katai Naka tunnel; Mumbai Aqua line metro; and Mumbai Nagpur highway. These achievements reflect KEI Industries role as a trusted partner in powering India’s growth with sustainable, safe, and high-quality electrical solutions.
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WCI: What are some of the major challenges you are experiencing in the market?
ADG: The wires and cables industry faces various challenges such as volatile raw material prices, intense competition, and stringent regulatory requirements. Additionally, the increasing emphasis on sustainability has added pressure to innovate while maintaining cost efficiency. However, at KEI Industries, we view these challenges as opportunities to innovate and differentiate ourselves. Our focus on operational efficiency, strategic partnerships, and sustainable solutions has helped us overcome these hurdles effectively.
WCI: Where do you see the market headed in the next 5 years, in terms of growth, innovations, technology integration, and new challenges? How do you see yourself in that landscape?
ADG: The market for wires and cables is poised for significant growth, driven by rising investments in infrastructure, renewable energy, and urban development. Over the next five years, we anticipate advancements in smart cables, IoT integration, and sustainable manufacturing practices.
KEI is well-positioned to lead this transformation, with its strong R&D capabilities and a future-ready product portfolio. We aim to continue our role as an industry leader by embracing innovation, expanding our global footprint, and setting benchmarks in quality and sustainability.
Our vision is to become a global leader in the wires and cables industry while contributing to India’s infrastructure and energy needs. To achieve this, we are focusing on expanding our manufacturing capacity, introducing sustainable products, and enhancing our presence in untapped international markets. Additionally, leveraging digital marketing and e-commerce platforms will help us reach end consumers more effectively. KEI’s legacy will be defined by its ability to create value for customers, empower communities, and promote a greener planet. This is the foundation upon which we are building a future-ready organization.
My father has been my greatest mentor, guiding me with the wisdom and experience he has gained over the years.
WCI: What role has mentorship or networking played in your entrepreneurial journey?
ADG: Mentorship has been a cornerstone of my entrepreneurial journey. My father has been my greatest mentor, guiding me with the wisdom and experience he has gained over the years. In the last 44 years, my father took his father’s business from INR 70 lakh to over INR 8,000 crores and created a debt-free listed company, a corporate legacy which will be cherished for times to come.
His strategic vision, relentless dedication, and ability to overcome challenges have been well recognized for building the brand ‘KEI’ across the globe, including key economies like the US, Europe, the Middle East, and Australia etc. which has profoundly shaped my approach to business.
Networking has also played a significant role, allowing me to connect with industry leaders, peers, and innovators. These relationships have provided valuable insights, opened doors to new opportunities, and helped me navigate the complexities of the market. The combination of my father’s mentorship and a strong professional network has been instrumental in my growth as a leader and in driving KEI Industries forward.
WCI: How do you stay motivated and focused on your goals?
ADG: My motivation is deeply rooted in the support of my family and the broader community. They are my constant source of encouragement, inspiring me to push boundaries and strive for excellence in everything I do. The values and principles instilled in me by my family keep me grounded, while the expectations of the community drive me to ensure that KEI Industries continues to grow and contribute positively to society.
Additionally, I am self-motivated by the goals I set for myself and for the company. I believe in leading by example, staying focused on our vision, and maintaining a disciplined approach to achieving our objectives. The satisfaction of seeing our efforts come to fruition, and the potential to make a lasting impact, keeps me energized and committed to our mission.
WCI: How do you balance innovation and risk with practical business considerations and financial stability?
ADG: Balancing innovation with risk and maintaining financial stability requires a careful, strategic approach. I believe in the importance of thorough risk analysis and due diligence before making any business decisions. No decision is taken in isolation; every move is carefully weighed against its potential impact on the company’s financial health and long-term goals.
Recognizing the value of external expertise, I have sought guidance from renowned consulting firms at various stages of KEI’s growth. Their insights have been invaluable in helping us navigate complex challenges while remaining innovative and competitive.
A testament to our prudent approach is KEI’s current status as a debt-free company with a highly respected financial credit rating of AA+. This financial strength did not come easily—it was earned through diligent management and a commitment to meeting our obligations, even in difficult circumstances.
For instance, when KEI had an unsecured debenture loan of over INR 150 crores due for payment, we managed to clear 100% of it. This achievement not only gained the confidence of our investors but also underscored my commitment to financial responsibility and trustworthiness. In all our endeavors, financial stability remains paramount. While innovation is crucial for growth, it is always balanced with a clear-eyed understanding of the risks involved and the need to maintain the financial integrity of the company.
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WCI: How do you see KEI Industries in the next 5 years?
ADG: In the next five years, I envision KEI Industries achieving remarkable growth and solidifying its position as a market leader.
Brand building will remain a core focus, as we continue to strengthen our presence in both domestic and international markets. By expanding our product portfolio and exploring new markets, we intend to diversify our offerings and enhance our global footprint. This will not only contribute to our financial goals but also ensure that KEI remains at the forefront of innovation and industry leadership.
