KEI Industries envisions sustained growth in the coming years on the back of latest products like Next Gen Living KEI Conflame Green+, a halogen-free, low-smoke and eco-friendly wire; cutting-edge technologies like Salesforce software; strategic expansions, such as the Sanand plant in Gujarat for the manufacturing of high-end cables; strengthening of global presence in markets, including the Middle East, Africa and Southeast Asia; and through entry into new, high-growth sectors. This was revealed by Mr. Anil Gupta, Chairman & Managing Director, KEI Industries Limited, during an exclusive interaction with the Wire & Cable India.
Wire & Cable India: Can you provide an update on the recent developments at KEI Industries, particularly any significant product launches and technological advancements?
Anil Gupta: KEI Industries has always been at the forefront of innovation. We continue to introduce cutting-edge solutions to meet the evolving industry demands. One of our latest product launches is Next Gen Living KEI Conflame Green+, a halogen-free, low-smoke, eco-friendly wire designed for enhanced fire safety and environmental sustainability. This product aligns with the increasing demand for safer, greener electrical solutions across residential and commercial segments.
With the rapid advancements in technology, businesses are embracing innovative solutions to automate sales processes and streamline their operations. Such cutting-edge technology that has been introduced by KEI is Salesforce. Implementing Salesforce software will empower them to expand their channel partner reach, optimize marketing strategies and empower teams with real time access.
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WCI: KEI Industries has been associated with major sports events like the IPL and Pro Kabaddi League. What has been the impact of these sponsorships on KEI’s brand recognition and market growth?
AG: Our partnerships with IPL and Pro Kabaddi League (PKL) have played a significant role in enhancing KEI’s brand visibility and consumer recall. These sporting events provide a platform to reach a diverse audience, from industry professionals to retail consumers, on a national and international scale. Through strategic branding, digital activation and player engagement, we have been able to strengthen KEI’s position as a trusted and aspirational brand. This has led to higher brand recall, increased dealer confidence and greater consumer trust, contributing to our growth in both the retail and institutional segments. Sponsorships have also helped us reinforce KEI’s core values of strength, reliability and performance, aligning them with the spirit of sportsmanship
Some of the key sectors that will boost the industry in the coming years include renewable energy, EV & smart mobility, data centers & IT infrastructure, smart cities & urban development, and manufacturing & industrial growth.
WCI: Can you share the latest updates on KEI’s expansion in Sanand?
AG: The Sanand plant in Gujarat is a key part of KEI’s long-term growth strategy. It is being developed as a state-of-the-art manufacturing hub with focus on producing high-end cables.
The project is progressing as planned and once fully operational, this facility will significantly enhance our production capacity, improve efficiency and support both domestic & international markets. The Sanand expansion is a crucial step in strengthening KEI’s leadership in the power transmission and industrial cable segments.
WCI: Has KEI Industries made any new investments recently in terms of facilities, technology or strategic acquisitions?
AG: KEI has been making substantial investments to drive growth and innovation. Apart from the Sanand facility expansion, we are upgrading our existing manufacturing plants with cutting-edge automation and AI-driven quality control systems. We are also exploring strategic collaborations and acquisitions that align with our growth vision, particularly in renewable energy, data centers and smart infrastructure. Our focus remains on expanding production capacity, adopting sustainable manufacturing practices and leveraging technology to stay ahead of industry trends.
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WCI: What are KEI Industries’ key growth areas and strategies for the next 3-5 years?
AG: Over the next 3-5 years, KEI’s growth strategy will focus on five key areas, including expansion in renewable energy & infrastructure, strengthening global presence, enhancing retail & distribution networks, technology-driven product innovation, and sustainability & green initiatives. With India’s push for green energy projects, we are strengthening our presence in the solar, wind and EV infrastructure segments. KEI aims to increase exports and establish deeper market penetration in the Middle East, Africa and Southeast Asia. We are also focusing on Tier 2 & Tier 3 cities, expanding our dealer network and leveraging digital marketing for consumer engagement. The company is investing in smart cables, fire-retardant solutions and IoT-enabled monitoring systems to meet future market demands. KEI is committed to eco-friendly manufacturing, energy-efficient products and reducing carbon footprints across our operations. Our vision is to maintain leadership in the wire and cable industry while expanding into new, high-growth sectors.
Our partnerships with IPL and Pro Kabaddi League (PKL) have played a significant role in enhancing KEI’s brand visibility and consumer recall.
WCI: What are your views on the current scenario and future growth prospects of the cable industry? Which sectors do you think will boost the industry in the future?
AG: The Indian cable industry is poised for robust growth, driven by rapid urbanization, infrastructure expansion and industrial advancements. Some of the key sectors that will boost the industry in the coming years include renewable energy, EV & smart mobility, data centers & IT infrastructure, smart cities & urban development, and manufacturing & industrial growth. The increasing adoption of solar and wind power will drive demand for specialized cables in green energy projects, while the rise of electric vehicles and charging infrastructure will create new opportunities for high-performance cables. We expect the boom in digital transformation and cloud computing to necessitate high-capacity data transmission cables. The government initiatives on smart cities, metro projects and high-speed rail will fuel demand for EHV and fire-resistant cables. The expansion of industrial units, coupled with Make-in-India initiatives, are set to boost the need for power and control cables.
At KEI, we are well-positioned to capitalize on these opportunities through continued innovation, expansion, and strategic investments in technology and sustainability.
