The theme for the show can be translated to ‘Ab Hawa Badlegi’ which has been conceptualised and taken from Havells India’ Fans tagline ‘Hawa Badlegi’. The tagline will be integrated into the TV program during the various stages of the contestant’s journey.

July 7, 2022

Havells India Ltd. has announced its association with ‘Kon Honar Crorepati’, which airs on Sony Marathi, and is one of Maharashtra’s leading TV shows. The partnership with the TV show, hosted by Actor Sachin Khedekar, is part of the FMEG brand’s goal of extending a local connection with the audience in their local language and also expanding its regional reach in the country.

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Speaking on the association with the TV show, Mr. Rohit Kapoor, Executive Vice President – Marketing Communication, Havells India, said, “We are delighted to partner with a renowned show like ‘Kon Honar Crorepati’ aligning with Havells vision of ‘Making a difference’ in the lives of people. Havells is a prominent brand in the FMEG segment, we aim to capitalise on the aspirational customers with our quality products. Therefore, our collaboration with the show will further help us establish a deeper relationship with the regional audience not only in terms of viewership but also for the intriguing native language content that the format offers.”

The theme for the show in Marathi can be translated to ‘Ab Hawa Badlegi’ which has been conceptualised and taken from Havells’ Fans tagline ‘Hawa Badlegi’. The tagline will be integrated into the TV program during the various stages of the contestant’s journey up to the hot seat – as published in news reports.

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Commenting on the association with Havells, Mr. Ajay Bhalwankar, Business Head, Sony Marathi, said, “We are delighted to have one of the national brands like Havells as our partner right from the launch of Kon Honaar Crorepati. This stands testimony to the credibility that this show offers to brands and Sony Marathi’s reach in the urban affluent audience pool of Maharashtra. Havells team and our brand solutions team came together and seamlessly weaved the brand message in the content to make Havells positioning impactful and relevant to the audience.”