Gauder Group, Inc Rebrands to Setic-Pourtier of America, Inc. - Wire & Cable India
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Gauder Group, Inc Rebrands to Setic-Pourtier of America, Inc.

Setic-Pourtier has renamed its U.S. brand division, Gauder Group, Inc. Effective January 1, 2025, the company will operate as ‘Setic-Pourtier of America, Inc.’ This rebranding aims to streamline global operations and create opportunities for cross-selling. 

Jan 6, 2025

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Setic-Pourtier changed name for its US Brand Division, Gauder Group, Inc on January 1, 2025. The company now operates under the name Setic-Pourtier of America, Inc. This change is part of their ongoing commitment to streamline their global operations.

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\The company’s goal is to reinforce Setic-Pourtier’s brand recognition as well as creating consistency across its subdivision.The rebranding of Gauder Group, Inc. will create cross-selling and support opportunities, operational efficiency as well as generate growth and expansion.

At the same time, the company assures this rebranding will not affect the quality of service for their customers and partners and they will continue to maintain high standards of excellence. Their core values, dedicated team, and commitment to excellence remain unchanged.


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The company wants the customers and partners to update their records with the new company name for any future correspondence or transactions.

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