Ddev Plastiks, one of the leading polymer compounders for the cable industry in India, has recently launched WTR XLPE suitable for 72 KV, XL HFFR apt for solar application, a new range of products to meet UL specifications, and a new product line for anti-track cable insulation, which it will be showcasing at Wire 2024, Germany. In a recent interaction with Wire & Cable India, Mr. Ddev Surana, Director, Ddev Plastiks Industries Limited, talked about its participation at Wire 2024, recent developments of the company and its future plans.

Wire & Cable India: What are your key objectives for participating in Wire 2024, Germany?

Ddev Surana: Wire Dusseldorf has played a significant role in broadcasting our company to the global market. Over the years, we have consolidated our position as a key global supplier to the cable industry. This edition will further strengthen our foothold with our customers. We will be showcasing our new range of products and also get valuable inputs from our customers. Interacting with manufacturers and experts from across the globe on a common platform will not only build deep relationships but also enhance our market research and analysis. We are always keen to build partnerships for new or potential markets and collaborations for innovative technologies.

WCI: Which specific products or technologies will you be showcasing at the event?

DS: During the show, we will present our entire range of cable compounds. Our focus would be on products which serve HV needs such as WTR XLPE range. We will also present products designed to service demand for solar cable, products such as HFFR grades as well as PE based XL-FR grades. We have a new range of products to meet UL specifications and the same will also be showcased during this event.

WCI: What is your USP that sets you apart from your competitors?

DS: Our USP lies in having an inclusive approach to deliver excellence. Our company’s motto is to collaborate, not transact. This approach has always edged us ahead of the curve to deliver supreme product quality and team performance. Over time, this has translated to delivering customizable solutions for our customers through specialized formulations, machine expertise and material know-how. Our sustainable practices don’t go unnoticed by our clients. We pride ourselves with our speed and flexibility in servicing our customer requirements by delivering rapid prototyping and development of products, quality assurance and technical support.

Watch: RR Kabel | Solar Cables | Solar Plant | Renewable Energy

WCI: What innovations have you incorporated into your existing product line? Share some of your recent developments.

DS: During the show, we will present some of our new features and innovations incorporated by us. Some of them are:

WTR XLPE suitable for 72 KV: During the last show we introduced the same product suitable for 36 KV. Now with further innovations we have made it suitable for 72 KV.
XL HFFR suitable for solar application: We have upgraded our product line with many innovations. Many of these products are undergoing testing at UL.
A new product line which is an outcome of our R&D will be launched for Anti-Track Cable Insulation.

WCI: What are your long-term vision and goals?

DS: Our goal is to expand our global reach by tapping into new geographical markets and extend our market leadership in current markets. We strive to expand our leadership by upholding the highest standards of sustainability, minimizing environmental impact, and contributing positively to leading the change in the industry we serve.

By nurturing and developing our talent, embracing Industry 4.0 technologies, and fostering a culture of thought leadership and continuous improvement, we aim to achieve operational excellence and industry-leading efficiency, which in turn will drive sustainable growth and value creation for our customers globally.

Through relentless innovation and investment in research and development, we will stay at the forefront of our industry, anticipating market trends and exceeding customer expectations. Our dedication to community engagement and social development underscores our responsibility to create lasting value for all stakeholders, both locally and globally. With these guiding principles, we aspire to shape the future of polymer compounds manufacturing, driving positive change and delivering sustainable value for generations to come.

WCI: Please shed light on your market footprint and key clientele.

DS: We are one of the largest polymer compounders for the cable industry in India and have the largest market share for sioplas compounds. Ddev Plastiks is a globally renowned and recognized company exporting compounds
( LV to MV 72 KV ) to more than 55 countries worldwide. Our key clientele, just to name a few are Apar Industries, Gemscab Cables, Polycab, KEI, Havells, Torrent Power, Fort Gloster, Diamond Power, Dynamic Cables, KEC, Paramount, R R Kabel, Ravin Group, Cabelte, Elsewedy group, Energya group, Giza, Prysmian, Nexans, Solidal, Ducab etc.

Visit Stand: Hall 10 / F52 at Wire Dusseldorf