BUSS has opened a new sales office in Singapore strengthening its presence in Southeast Asia. Mr. Sien Kiong Lim has been appointed as the new sales manager for the Southeast Asia region.

Nov 04, 2024

BUSS, a customized product-specific processing and compounding solution company, has further expanded its presence in Southeast Asia, with the opening of a new sales office in Singapore. The company is setting another milestone in its international expansion. With the support of the BUSS locations in China and Switzerland, Mr. Sien Kiong Lim will be the new sales manager for the Southeast Asia region from Singapore.

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Mr Lim has many years of experience in the industry and is very familiar with the market requirements of our customers. His focus will be on expanding existing customer relationships in Thailand, Indonesia, Malaysia, Singapore and Taiwan, as well as building new business relationships in countries without representation, such as Vietnam, Australia and the Philippines.

With the opening of the sales office in Singapore, BUSS is now even closer to its customers and can provide them with even better support. Mr Lim can rely on close cooperation with the BUSS location in Shanghai, China. This will make technical support in the region even quicker and easier, whether through the supply of spare parts or the involvement of service experts.

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Talking about his new role, Mr. Sien Kiong Lim, said, ‘‘I am very much looking forward to my new role and the opportunity to contribute to the growth of BUSS in this dynamic region. Southeast Asia is an important area for our industry and offers great potential for the future. I am convinced that our new office will bring us even closer to our customers and enable us to offer them customized solutions.’’