Assomac Group, based in Ghaziabad is spread over approximately 18 acres of land in a lush green landscape with more than 3 lac sq. ft. of covered area. It has become one of the leading names in India as well as abroad for manufacturing and supplying turnkey wire drawing plants, wire galvanizing lines, and allied equipment. Assomac has state-of-the-art infrastructure, equipped with modern technological strength right from casting foundry, to machining, inspection, and assembly. They have successfully supplied various projects and machines to more than 30 countries including France, UAE, Saudi Arabia, Sri Lanka, Oman, Tanzania, Ghana, Uganda, Libya, Ethiopia, Nigeria, Kenya Pakistan, Bangladesh, and Nepal. The company is incorporating the latest electronic drive system and PLC with in-house design and commissioning capabilities which have provided them with reliable and timely solutions. In a recent interaction with Wire & Cable India, Mr. Nirmal Singh, Director, Assomac Group, sheds light on the journey of the company, the growth drivers, and the future plans. He also talks about the current trends in the wire and cable market and how Assomac Group stays ahead of the trends
Wire & Cable India: Please share Assomac’s journey, major milestones, and crucial achievements.
Nirmal Singh: It is no exaggeration to say that technology rules the world. The very utterance of wire machinery will ship you to the terrain of Assomac Group. Nowhere is the art of machine making well recognized. The ISO 9001: 2015 certified conglomerate is a trusted name in the domestic and international market, dominant for over 50 years now. A leader in its industry orbit, the Ghaziabad (India) based Assomac Group has been honored with the Engineering Export Promotion Council (EEPC) awards by the Ministry of Commerce for the last 18 consecutive years, which speaks volumes about our prominence in the market.
During the last five decades, Assomac has come up in a big way by improving the manufacturing capabilities and infrastructure set-up. We are continuously involved in research and development for developing novel and innovative products in the wire machine industry. Our founder, Late Shri Raj Kumar Tyagi, always believed that the best way to improve your quality is to consider yourself as your own competitor. Today, Assomac Group has state-of-the-art infrastructure, equipped with modern technological strength right from casting foundry, to machining, inspection, and assembly. We have the distinction of having fully integrated plant facilities right from induction castings of ferrous and non-ferrous metals and their alloys, steel fabrication, stress relieving, and shot blast cleaning.
WCI: Kindly tell us about your company’s manufacturing capabilities and infrastructural setup.
NS: Assomac is the only machinery manufacturer to have a high velocity (HVOF) thermal spray coating plant in-house for its wire drawing drums/rolls/cone rings and other equipment for T.C. and ceramic coating which has helped immensely in giving a very long life to the components besides giving a smooth finish of wire to our customers. The plant was purchased from Sulzer Metco, Switzerland with ABB Robot in the year 2012. We are also incorporating the latest electronic drive system and PLC with in-house design and commissioning capabilities which have provided us with reliable timely solutions. Online remote monitoring, servicing, and commissioning are now regular features. We also have vision-wide Taiwan and Daewoo Doosan and a CNC turn-mill recently imported from South Korea. Besides this, we have a large 4 x 2.5 x 2.5 meter CNC boring machine from Daewoo Doosan, Korea producing quality equipment. The company is spread over approximately 18 acres of land in a lush green landscape with more than 3 lac sq. ft. of covered area. The plant is handled by a team of experts backed by highly qualified engineers to ensure the production of superlative machines.
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WCI: Brief us about your USPs and strengths, setting it apart from other competitors in the market.
NS: We try to provide our customers the updated information on the technology available and what suits the customers after studying their requirements. We boast of a rich client portfolio, we have been supplying plants and machinery to the organized and unorganized sectors including renowned names in the industry like Tata Steel Limited (Wire Division), Bansal Wire Group, Nirmal Wire, Rungta Mines Limited and other big international and Indian players. We were firm believers in the initiatives of the Government of India under Make in India. Our PM has given a call to its citizens for “Atma Nirbhar” or Self-Reliant India which is again a good initiative working hand in glove with the Make in India call. We are proud to mention that the wire and cable industry is a core industry and does fall under the 25 sectors of the economy and we are prime movers in this industry.
WCI: Please shed some light on Assomac’s clientele and market footprint.
NS: Assomac has the distinction of having the largest number of clients with over 1200 in the domestic as well as in the international market. We have successfully supplied various projects and machines to more than 30 countries namely France, UAE, Saudi Arabia, Sri Lanka, Oman, Tanzania, Ghana, Uganda, Libya, Ethiopia, Nigeria, Kenya Pakistan, Bangladesh, Nepal, etc. This growth has been possible due to various factors such as technology information to its customers, finance syndication where possible, business collaboration, and support services. These support services involve market study, consultancy services, visits to overseas buyers for in-plant counseling, and coordinated buyer-seller meets for specific products which have helped Assomac as well as our customers to a great extent for mutual growth.
WCI: How does Assomac stay updated with the latest trends and developments in the wire and cable industry to remain competitive?
NS: We have been regularly participating in the wire exhibitions, be it at Dusseldorf in Germany, or in India, or in different locations of the world. This exposure has helped us to give wide visibility and we too have learned to bring technological up-gradation. We have added to our kitty multiple demands of quality and cost-conscious users of rapid technological change which has given us a great edge over other competitors. Today, with the changed scenario of the infrastructural development taking place in the country, engineering industries such as ours, have become a major sector. We are now fully equipped with up-gradation covering materials design, manufacturing quality, reliability, packaging, and after-sales services. These include new ways of working such as on cad/cam/FMS, solid works and solid cam, R&D in new materials modular design, casting and forging, precision manufacturing, automation, and environmental issues.
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WCI: Please give insights about the industry’s current trends and future growth prospects. Going by these trends, what can we expect from Assomac in the coming years?
NS: Assomac worked way ahead of time and entered at the right time in the export arena. With the globalization of the markets and shrinking of economic boundary exports taking center stage now, we started concentrating on the foreign land and hence never had a recession time. We are part of the coherent strength of India which is iron and steel and is regarded as a core sector. India is amongst the top ten largest steel-producing countries in the world now. In India, we have the most modern facility for manufacturing wire rods and this has helped Assomac play in a wide field of wire industry. The CAGR of wire demand in India in various segments, such as auto is 9 percent, infra and construction is 10 percent, power is 6 percent, general engineering is 6 percent, and other retail segments is 5 percent. This CAGR is going to further increase in the next 4 to 5 years and Assomac has a vital role to play in this growth and success story of the country in the given segments.
