A new TV, print, digital, and outdoor campaign of APAR Industries, conceptualised by Rediffusion and featuring Sonu Sood, will be introduced.
April 27, 2022
Wire and cable manufacturer APAR Industries has onboarded renowned Indian actor and philanthropist Sonu Sood as its new brand ambassador. In a journey spanning more than six decades, the company has expanded to more than 125 countries as a manufacturer and supplier of conductors, a wide variety of cables, specialty oils, polymers, and lubricants.
About roping in the renowned film personality, Mr. Kushal Desai, Chairman and Managing Director, APAR Industries, shared, “We’re thrilled to have Sonu Ji as the face of our brand. We believe that his ideals and our brand fit perfectly well together. The Sonu Sood Foundation and Sonu Ji’s generous contributions toward the welfare of society and the common man during the pandemic are commendable.”
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With Sonu Sood as the brand ambassador, a new TV, print, digital, and outdoor ad campaign will be introduced in the summer of 2022, which will be spearheaded by Rediffusion. Recently, Rediffusion had won APAR’s wire and cable business advertising account.
About the association with APAR, Mr. Sonu Sood, said, “I am delighted to be working with the APAR Industries group. I am honoured to be part of the APAR family as I am their first brand ambassador in the 63 years of their existence of being known as a highly trusted manufacturer and supplier of conductors, transmission cables, speciality oils, polymers, and lubricants not only in India but in over 125 countries. Their innovative products are futuristic and reliable and they have been able to excel at what they do, relentless innovators and constantly pushing themselves to discover, perfect and deliver, tomorrow’s solutions today.”
APAR caters to a number of segments including – railway locomotives, coaches, naval ships and submarines, solar and windmills, hybrid cables and harnesses, telecommunication as well as general-purpose LV, MV XLPE cables, and fixed and flexible wires and cables.
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Mr. Shashi Amin, CEO – Cable Solutions, APAR Industries added, “We are certain that Sonu Sood as a brand ambassador who stands for strength and integrity, will help us further win the hearts of the nation and allow us to serve them with our unique products.”
