Hindalco Industries Unveils New Brand Identity, Plans to Invest INR 45,000 Crore - Wire & Cable India
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Hindalco Industries Unveils New Brand Identity, Plans to Invest INR 45,000 Crore

Hindalco Industries Limited has unveiled a new brand identity and plans to invest INR 45,000 crore to deliver high-precision engineered products. 

Mar 20, 2025

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Hindalco Industries Limited, a subsidiary of the Aditya Birla Group, has announced its plans to invest INR 45,000 crore to deliver both upstream and next-generation high-precision engineered products. The company has also unveiled a new brand identity reflecting its core principles and shaping the future of industries. 

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The company’s Chairman, Mr. Kumar Mangalam Birla said that the refreshed identity underscores its role as a co-creator and problem solver, shaping the future of industries such as electric mobility, renewable energy, energy storage, semiconductors, and high-end electronics. According to the chairman, the company plans to invest INR 45,000 crore across its aluminium, copper and specialty alumina businesses. 

During the Hindalco event, Mr. Mangalam also mentioned the company’s plan to set up India’s first copper foil factory for EVs.


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 Hindalco’s MD Mr. Satish Pai said, ”The investments in advanced materials, circular economy solutions, and cutting-edge applications will redefine manufacturing in India and beyond. The new brand identity- ‘Engineering Better Futures’ reflects our core principles: sustainability, circularity, durability, and precision engineering.”

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