Supermac Industries leads the extrusion machinery manufacturing sector with cutting-edge technological advancements, offering cable extrusion machines with high production-speed & top notch OEE as key elements of its product portfolio. The company is poised to launch its Triple Layer Physical foaming CAT 7 line, along with an innovative silicone cable system that incorporates an IR curing tunnel to improve cable quality and durability. With a strong global footprint, Supermac Industries exports to 30 countries worldwide. The company has also partnered with a leading US supplier of automatic coiling machines, as well as a strategic partner in the U.S. to strengthen its capabilities and unlock new growth opportunities in the American market. Additionally, Supermac Industries maintains a strong collaboration with its European partner for CCV lines, achieving the highest number of operational CCV lines in India. Building on this success, Supermac Industries is now expanding into international markets, exporting its advanced CCV lines globally. In an exclusive interview with Wire & Cable India, Mr. Jasvinder Singh, Managing Director of Supermac Industries (India) Limited, shares insights on the latest technological innovations and the company’s expanding global presence.
Wire & Cable India: Can you tell us about your product portfolio and the USP’s that differentiates you from the competitors?
Jasvinder Singh: Supermac Industries is a reputed cable extruder machine manufacturer & supplier across the world. We are known for our product range – insulation lines for house wiring and control cables, sheathing lines for power cables, tandem extrusion lines for solar cables, triple extrusion lines for sioplas (XLPE) cable, CCV lines for LV/MV power cables upto 132 KVA, etc. carrying the best amalgamation of quality, cost, and delivery. Our products include extrusion machines for THHN wires and LAN cables extrusion. We are a trusted partner in the cable industry, recognized as a top-tier brand for high-end, reliable solutions.
The company has launched a 200mm extruder for XLPE insulation, specifically designed for 220 KV CCV lines & 200mm extruder for sheathing applications, catering to cables with diameters upto 200mm. Building on this momentum, we are gearing up to launch the Triple Layer Physical foaming CAT 7 line. Additionally, Supermac Industries offers innovative solutions in growing areas like high-speed FTTH optical fibre lines, which are a key focus of our product range. These lines utilize precise tension control devices in a closed-loop system for consistent quality. Our specially designed extruders provide accurate extrusion, online diameter control, and capacitance monitoring. We offer various configurations, including tandem, co-extrusion, and single extrusion, allowing for the use of different fillers, yarns, and online corrugation options.
Moreover, we offer high-speed tandem lines for data cable manufacturing. Supermac Industries is also developing a high-speed extrusion line tailored to produce FEP/PTFE cables, meeting stringent requirements for military, aerospace, aircraft, OEM, and nuclear power applications. Additionally, Supermac Industries has introduced an innovative silicone cable system featuring an online curing tunnel, providing precise and efficient curing for superior cable quality and durability.
WCI: Could you provide insights into your market presence and share details about your export activities?
JS: Supermac Industries exports its products to over 30 countries worldwide, demonstrating a commitment to supporting infrastructure growth in both developing and developed nations. The company has recently expanded its reach to Australia, Mexico, Canada, the USA, and Italy, steadily increasing its global footprint. With a growing presence in Malaysia, Indonesia, Thailand and the Philippines, customers in these regions now have greater access to Supermac’s extensive product range.
WCI: How is Supermac Industries addressing the growing demand for wire and cable solutions in the U.S.?
JS: Supermac Industries has successfully met the demands of the U.S. and other markets by supplying high-speed THHN, building wire, and sheathing lines. Some of the prestigious orders which we have executed are for the U.S. defence and aerospace company and the U.S.-based multinational cable company for which we are an approved supplier.
With the rise of 5G networks and the increasing demand for fibre cables essential for 5G implementation, we have secured significant equipment orders from Europe and the U.S., which are currently underway or have already been fulfilled.
Our market reach has expanded in both sales and service segments. The U.S. is planning to invest between USD 10-12 billion annually in its transmission and distribution sector, presenting considerable growth opportunities for the wire and cable industry. While challenges such as equipment supply shortages and long lead times exist, we are actively pursuing strategic initiatives to enhance our presence in the U.S. market, which we will gradually implement.
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WCI: Could you tell us about recent & noteworthy developments happening at your company?
JS: At Supermac Industries, we are continually evolving to meet the demands of an increasingly complex and high-performing electrical infrastructure market. Recently, we have focused on expanding our manufacturing capabilities, particularly with the goal of enhancing both the quality and efficiency of our production processes. This includes investments in cutting-edge equipment and automation, which enable us to maintain exceptional service levels and provide robust process support to our clients.
One significant area of development has been our work on CCV (Continuous Catenary Vulcanization) extrusion lines, specifically tailored for EHV (Extra High Voltage) cable manufacturing. This enhancement is part of our broader commitment to advancing cable technologies that meet stringent performance and durability standards. Our team has worked extensively on optimizing CCV processes up to 132 KV to ensure these lines meet the highest quality benchmarks, offering greater reliability and long-term service for HV applications.
We also prioritize continuous improvement in our support and service structures. From tailored technical guidance to hands-on process development, we strive to partner closely with our clients, ensuring they receive both the expertise and solutions necessary to thrive in today’s competitive market. As we continue to expand our footprint, we remain committed to delivering high-quality products and services that push the boundaries of what’s possible in conductor and cable technology.
WCI: Supermac Industries has actively implemented Industry 4.0 solutions. How do you envision the future of wire and cable manufacturing evolving?
JS: In our endeavor to conform to Industry 4.0 norms, we have implemented several digital initiatives, especially with regard to the Internet of Things or IoT, which plays a key role in enhancing areas such as process optimization, quality control, cross- vendor shop floor integration, energy efficiency, predictive maintenance, and data security.
With the help of our digital partner, we have transformed the way we manufacture our products, seamlessly coordinating with various factories & departments, connecting with customers, and digitizing our workplaces. Our smart infrastructure delivers essential benefits such as a fully managed IoT solution that allows users to easily and securely connect, manage, and ingest data from production lines/assets. This solution allows for real-time monitoring of key parameters, including line uptime and downtime analysis, as well as Overall Equipment Effectiveness (OEE) tracking.
With real-time process traceability, we plan to leverage machine learning to improve our analytics capabilities, offering a comprehensive solution and visibility across all our global plants. Products like Siemens’ Mind Connect Nano provide easy connectivity and data capture during the process.
WCI: How does machine upgradation and new techniques help in the success of the company?
JS: Supermac Industries has always been a front-runner in adopting new techniques and making it compatible for customer use. Technologies such as new beltless drives, servo mechanisms and fast responsive communications through software upgradation between machines are some of the new feathers in our cap.
Apart from these new deployments, Supermac Industries also believes in upgrading the existing machines at the customer’s end, so that they get the benefits of new technology. Upgradations like these help the customer in improving productivity and reducing running & downtime costs. Supermac Industries lays special emphasis on upgrades to the existing machines by incorporating new design parts, sometimes changing to new designs like screw barrels to improve productivity and to suit new plastics materials.
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WCI: How do you see the future of the wire and cable industry? What are your long-term vision and goals?
JS: The future of the wire and cable industry is the implementation of Industry 5.0 providing an excellent opportunity to align the organization’s goal with evolving technological advancement and Make-in-India initiative, realizing the full potential of Indian manufacturing capabilities and thereby adapting this change with the AI.
India is at the moment rapidly evolving to become the prime manufacturing hub of the world. We are already in Industry 4.0 and using IoT solutions, AI, and robotics, realizing the necessity of optimal data using cloud computing, innovation and creativity which is transforming the wire and cable sector.
Looking forward, the widespread adoption of Industry 5.0 would require collaborative efforts of wire and cable industry leaders and related associations. The Indian industry and associations can work closely with the government and make short and long-term plans for the adoption of Industry 5.0 in the wire and cable segment and expand its growth.
WCI: What are your key objectives for participating in Wire India 2024?
JS: Our primary goal at the Wire India 2024 show is to present our extensive product range and solutions to a global audience. In the Indian market, alongside our standard offerings, we’ve successfully implemented advanced high-voltage cable CCV lines that are now in operation, showcasing top- quality, fully automated features with the latest in automation technology.
This event will serve as a key platform for expanding our customer base into new and untapped markets. We are excited to introduce our fully automated, high-speed extrusion lines, now enhanced with affordable IoT solutions, as part of a comprehensive and integrated solution to the manufacturers.
