Syska Group has announced Mr. Rajkummar Rao as their new brand ambassador. A new advertisement campaign is being worked on, targeting the urban population of metro, tier 2, and tier 3 markets.
July 31, 2023
Syska Group, a fast-moving electrical goods (FMEG) company, has announced Mr. Rajkummar Rao as its new brand ambassador. The company aims to leverage the actor’s strong connection with urban audiences, as well as with those from tier 2 and 3 markets, which make up a large segment of its target groups.
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Mr. Rao will work closely with the company to promote the Syska products across LED and fan segments. The partnership includes a new ad campaign, which on launch will be executed strategically through leading TV channels in GEC and news genres in order to reach the masses across the metro, tier 2, and tier 3 cities. A company spokesperson stated, “Its aggressive digital presence with publishers having high traffic will further amplify the reach amongst the new-age customers and will only add to the momentum during the entire festival season right up to New Year.”
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Mr. Rajesh Uttamchandani, Director of Syska Group said, “We are confident that our association with Rajkummar Rao will grow from strength to strength and will aid in recreating magic in the hearts of Syska’s loyal consumer base.”
Mr. Rao stated, “I believe this is a very confident stance to take, and to me, it conveys that you must always work hard and give your hundred percent in order to stay light years ahead of the competition. As a customer, this acts as a promise that we can always look forward to the best from Syska.”
