“We, besides focussing on the quality and innovative technique for our machinery, also give due emphasis to the successful implementation of the project.”
Assomac Machines Ltd. is one of the key players in the field of wire drawing machinery. Being a pioneering manufacturer of sophisticated and futuristic machinery, the company has recently started supplying many galvanising plants for making GI wires. Assomac has also added a wire mesh plant to its product portfolio in view of the increasing demands. In a conversation with Wire & Cable India, Mr. Nirmal Singh, Director, Assomac Machines Ltd., sheds light on the various projects undertaken by the company, the growth drivers, and the future plans.
Wire & Cable India: Tell us about recent & noteworthy projects accomplished by Assomac Machines Ltd.
Nirmal Singh: As you are aware that we are an engineering product manufacturing company mainly wire-related projects. We are a pioneering manufacturer of wire drawing plants in India and have the largest customer base, spread across the globe. We understand quite well that project management is indispensable to the success of a company.
We, besides focussing on the quality and innovative technique for our machinery, also give due emphasis to the successful implementation of the project. We have a dedicated technical backup team to understand the requirements of individual customers and make the project run successfully. We regard every project to be our own and work closely to manage the projects with the team of our clients, which excites us. Our noteworthy projects, where we are involved, are many. A few of them are – Tata Steel, Bansal Wire Group, Polycab, D&H Group of Industries, and many more in India and abroad.
WCI: Give us a brief summary of the new technologies you have introduced or applied in the recent past.
NS: In the present world, technology is changing very fast and we always keep abreast of the latest and give our customers ‘the best’. The Post-COVID-19, the world has also taught us how to deal with the customers remotely. Our dedicated engineers are equipped with vast knowledge and high skills to work with the team members virtually. It calls for a different technique and Assomac was ‘Quick to Adopt’ which has immensely helped our customers, both with time and money.
We cater to the small, medium, and large segments of clients, regardless of the size and scope. For us, prioritisation is a critical concept that determines the success of the project and its timely completion.
We cater to the small, medium, and large segments of clients, regardless of the size and scope. For us, prioritisation is a critical concept that determines the success of the project and its timely completion.
WCI: What are your corporate targets for FY 2022-23? How are you making your presence stronger in the domestic and global markets?
NS: We are in the process of climbing up in the market with a steep ratio when compared to our previous years. We were able to get these with the hard work and dedication of our highly qualified and experienced team members as well as our main focus of keeping a balance between the latest technologies, their quick implementation, and maintaining our high quality. This is resulting in securing larger orders which will definitely help us to easily touch our goals of 2022-23 and beyond. Our reach to each segment with ‘Quantity with Quality’ is playing a major role to move further faster.
WCI: Tell us about your product portfolio along with their key strengths and the applications where your process technology is extensively used. Are there any new additions in your product range in recent times?
NS: Technological advancements in wires and cables are taking place in different application industries, backed by constant innovations. Assomac is never behind to chase these technological advancements. The wire drawing process though looks simple in concept but has different technical aspects to different metallurgy of wires. Lately, Assomac supplied many galvanising plants where we used the latest technological innovations for making GI Wires with the changed quality demands in the market. In galvanising plants, we have successfully developed high-speed plants with Nitrogen Wiping Technology.
We have also added a wire mesh plant to our product portfolio in order to cope with the high demands from our existing customers. Our Straight Line Machines (SLM) is a great success in the process technology and the same is used extensively. In the Post-COVID-19 period, we use the technology by remote commissioning of these plants as well as giving the customers real-time data (Industry 4.0) in which you come to know the machine performance, machine capabilities, downtime, production efficiency, and the innovative solutions for making the particular size of wires.
We have also added a wire mesh plant in our product portfolio in order to cope with the high demands from our existing customers. Our Straight Line Machines (SLM) are a great success in the process technology.
WCI: What are the challenges faced by the wire and cable industry in the areas of drawing, cutting, and making wires? As a leading supplier of wire cutting, wire drawing, and wire making machinery for India and overseas, how do you plan to address them in the years to come?
NS: Any industry has its own challenges and the wire and cable industry is no exception. With the fast pace of infrastructure development taking place in India, we, as a machinery developer for the wire industry, are facing our own set of challenges. First and foremost is the inconsistent price of the inputs. The prices of inputs are rising each passing day. The delivery of inputs is a far greater challenge. In some components, the delivery period is from 6 months to one year. How can any project be planned with such a long delivery period? Lack of skilled manpower, both for us as well as for our customers, is also a big challenge.
Engineering and manufacturing are synonymous with the development of nations. We must understand that our competition is global. If, for instance, we are unable to execute a project in time, it is a nation’s loss, firstly by production and secondly, the customer may import the machine from abroad. Assomac has, therefore, adopted the approach for the development of products and solutions trying to be the best in the world. There are lots of other ideas that can move us forward and we always share these with our suppliers as well as with our customers.
WCI: What is your idea for participating in CWF 2022? Do you plan to introduce something new at the exhibition?
NS: It has been since long when there has been no exhibition for the wire and cable industry in the country due to the COVID-19-related restrictions. The wire and cable industry is indeed thankful to Tulip 3P Media Pvt. Ltd., New Delhi for taking this welcoming step. CWF 2022 would be a meeting ground for the wire and cable industry professionals. Assomac would showcase Straight Line Machines with a new design that would add to the performance of the machine.
