Mikrotek Forms Strategic Alliance with Conoptica to Serve India and Other Countries - Wire & Cable India
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Mikrotek Forms Strategic Alliance with Conoptica to Serve India and Other Countries

The Karnataka-based wire drawing dies manufacturer — Mikrotek has collaborated with Conoptica AS to market and distribute the latter’s instruments in India and adjoining countries.

July 15, 2021

Mikrotek
(L to R) Mr. B. Kamal Babu, Managing Director, Mikrotek Machines Limited and Mr. Kjell E. Johnsen, Sales & Marketing Manager, Conoptica AS

Mr. B. Kamal Babu, Managing Director, Mikrotek Machines Limited, and Mr. Kjell E. Johnsen, Sales & Marketing Manager, Conoptica AS, have agreed to form strategic cooperation. Mikrotek will do marketing and sales of Conoptica instruments in India, Bangladesh, Nepal, and Sri Lanka. It will also take care of basic maintenance and servicing of Conoptica equipment.

After working together in an informal manner for several years, the Bengaluru-based and one of the leading Indian manufacturers of drawing dies and die production equipment, Mikrotek is entering into a formal distributor agreement with Norwegian manufacturer of drawing die measurement systems Conoptica AS.

With the new partnership, Conoptica seeks to increase its presence and market-share in the region. Through this new agreement, Mikrotek will be responsible for marketing and sales activities. It will also provide first-line support and some service and maintenance activities for new and existing companies. An important part of the customer experience for Conoptica is the service and support they provide. The products are designed and manufactured to be operational for 15-20 years and providing good and consistent service and support has been an important factor in their success. Joining forces with Mikrotek for service and maintenance will also ensure faster response and easier access for customers in the covered territories.

Highlighting the advantages of Conoptica, Mr. Kjell E. Johnsen said, “Conoptica provides perfect Die Geometry & accurate values of the die profile. With 25 years of experience in optical measurement of drawing dies, it is a global market leader in contactless optical instrumentation. The company is the first choice for several industries –wire & cable, machine tool, die & mould, automotive, medical devices and implants, watches and jewelry and has dependable Service and customer support. Other benefits include selected special options for customized usage, policy of investment in R&D and innovation for continuous improvement, trade-in offers and upgradation offers.”

Mikrotek is one of the market leaders for drawing dies and die repolishing equipment in wire and cable industries. It is an authorized distributor for India, Bangladesh, Nepal, Myanmar and Sri Lanka. Known for professionalism, dependability and ethics, it is reachable 24/7 and has Hands-on experience with the products. It has the ability and willingness to train the customers’ team on instrument usage and Quick support and troubleshooting. The company is known for its efficient coordination to execute its client’s orders on time. With more than 35 years of experience in the wire and cable industry. Mikrotek has in-depth product knowledge of dies and Conoptica instruments. The strategy of Mikrotek is ‘precision with economy’ – to give its customers the precision technology at an affordable cost and is known for the most friendly service

“If you have to be ahead in the race, you need to be the best in every parameter that your customer values. Quality is surely one of the most important of them. Making sure that a defective product does not smuggle itself into the customer’s package is a must. Precision in inspection is what achieves that. This is where Conoptica comes in,” added Mr. Johnsen.

Some of the very popular products in constant demand are:

The CU Series

  • The CU4 Series: Quality control of small objects
  • The CU6 Series: The affordable alternative for profile measurements
  • The CU 11 Series: Our most advanced systems for full bearing asymmetry measurements
  • The CU20 Series: The only measurement tool for large casings and diameters

ADFS

Automatically feed, mark, and sort Drawing and Enameling Dies

Software Applications

  • Drawing Die Application
  • Shaped Die Application
  • Other Software Applications

The software applications for special needs: Enameling Die; Wire, Pin & Needle; X-Cut Section

Conoptica has been providing high-tech camera-based measurement solutions for the metalworking industry since 1993. They make sure that the metalworking industry has access to key quantitative data about their products and tools. Conoptica is the market leader for measurement equipment in the wire & cable industry. It is working to create a generation shift for inline measurement equipment in the machine tool industry.

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