KEI Industries has launched a new campaign to spread awareness on the importance of proper house wiring.
February 3, 2021
As reported in a leading daily, KEI Industries Limited has launched a new influencer campaign titled ‘Har Tension Sahe Chalti Rahe’, in collaboration with Raj Shamani and Samar Experiment. The campaign aims to spread awareness on the importance of the right type of wiring to avoid major mishaps.
Conceptualized and executed by BC Web Wise, the campaign involves Raj Shamani, who highlights how crucial it is to spend wisely and invest in the right things for your home. People often overlook the fact that electrical wiring of one’s home is also a big investment and if done incorrectly, may lead to serious losses with short circuits. His video captures this essence and message of making the right choice with KEI Wires — that are safe, secured and the experts.
The second influencer is an experiment whizz – Samar Experiment, who explores different products. In the video, Samar made an electric cycle with KEI wires, highlighting the flexibility of its use, energy efficiency and its capability of withstanding load.
Also Read: The Wire and Cable Industry – Fighting the Fire.
Mr. Anil Gupta, Chairman cum Managing Director, KEI Industries stated: “We have seen that while brand awareness can be established with old-school advertising, present day consumers are seeking information and getting influenced by content created by people who they can consider experts in the field. We have therefore taken a conscious step towards collaborating with such creators to raise awareness about our brand’s USPs. And owing to the large follower base of these content creators, we are being able to reach a larger audience as well.”
