The increase in SAIL’s market share in long products rests on increasing steel demand and its own modernization programs.

September 2, 2017

Public sector Steel Authority of India Ltd., (SAIL) hopes to increase its market share in long products from 7 percent now to 10 percent by early next year, riding on the increased demand and its own modernization and revamp programs.

The 43.3-million tonne longs market is a products segment that caters mainly to the infrastructure and construction sector. It is dominated by secondary steel producers, but among the main producers, SAIL has the single-largest share.

The new units at the erstwhile Indian Iron and Steel Company (IISCO), now known as SAIL-IISCO Steel Plant, is expected to facilitate SAIL’s efforts to increase its market share. “The plant has the potential to capture newer market segments with its enriched products from the new mills”, SAIL chairman P.K. Singh said on a recent visit to ISP’s unit at Burnpur, West Bengal.