Chennai based Orbit Cables’ 27-year journey in the cable and wire manufacturing sector, is driven by excellence and innovation. Operating six state-of-the-art manufacturing units across India, Orbit Cables serves over 2000 clients worldwide and has more than 1000 products in its portfolio. Orbit Cables serves a diverse range of industries and sectors, including construction and real estate, power generation, and distribution networks, telecommunication industry. They also play a crucial role in critical infrastructure projects and contribute to the renewable energy sector. The company exports its products to over 10 countries worldwide. In a recent conversation with Mr. Amit Agarwal, Chairman, Orbit Cables, spoke about the company’s history and journey, specialized product portfolio, recent developments, and clientele. He also talked about their branding strategies to stay ahead of the competition.
Wire & Cable India: Please tell us about your journey, major milestones, and crucial achievements.
Amit Agarwal: Orbit Cables, established in 1996, has been a trailblazer in the wire and cable industry for over two decades. With an unwavering commitment to innovation, we’ve achieved significant milestones. Operating six state-of-the-art manufacturing units across India, we’ve become a trusted global partner, serving over 2000 clients. We have more than 1000 products, including power cables, communication cables, and more, that meet the highest industry standards. We prioritize safety, ensure compliance with BIS and ISO certifications, and conduct rigorous testing to guarantee reliability. Orbit’s 27-year journey continues, driven by excellence and innovation.
WCI: Kindly elaborate on your product portfolio and its applications.
AA: Orbit Cables offers a wide-ranging product portfolio for wiring and cabling solutions tailored to diverse environments. From copper-shielded cables for secure data transmission to heat-resistant flame retardant wires for hazardous settings, our offerings include flexible cord cables, HOFR rubber cables, and welding cables for durability. Flame-retardant low-smoke cables ensure safety indoors, while solar wires cater to solar applications. Additionally, our lineup features various other wires and cables, including those for audio, power, and networking, all designed for reliability and performance in specific applications. Orbit’s comprehensive range assures quality and longevity in various settings.
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WCI: Please shed some light on your clientele and market footprint.
AA: Orbit Cables serves a diverse range of industries and sectors, including construction and real estate, where we supply cables and wires for various construction projects, including residential, commercial, and industrial buildings. We also support power generation and distribution networks, manufacturing, and industrial applications where our cables and wires are used in various industrial applications, including machinery, automation, and manufacturing processes. In the telecommunication industry, we supply specialized cables for telecommunication networks, including optical fiber cables and other communication cables. Orbit Cables plays a crucial role in critical infrastructure projects like airports and railways, and we provide electrical solutions for residential and commercial buildings. Additionally, we contribute to the renewable energy sector by supplying cables and wires for solar power projects.
Orbit Cables has a significant market presence both within India and internationally. In India, Orbit Cables is headquartered in Chennai and has a wide distribution network across the country. The company’s products are available in various states and cities through authorized dealers, distributors, and retail outlets. Internationally, Orbit Cables has also made strides in international markets. The company exports its products to over 10 countries worldwide. These exports include a range of cables, wires, and other electrical products.
WCI: What according to you are the USPs of your company, setting it apart from the competition in the market?
AA: Our company, Orbit Cables, stands out in the market due to several unique selling points (USPs). Our extensive experience of over 25 years in delivering safe and high-grade electrical solutions sets us apart. We have a diverse product portfolio of over 1000 items catering to various industries and applications, ensuring comprehensive solutions for clients. Additionally, our commitment to innovation and quality is reflected in our cutting-edge technologies and adherence to the highest safety standards. We also have a global presence with more than 2000 worldwide clients showcasing our reputation as a trusted partner for reliable and efficient electrical solutions. Orbit Cables also invests in research and development to introduce new and innovative products. This enables the company to stay competitive and address the evolving needs of its customers.
WCI: How important is brand building for Orbit cables and what branding strategies do you adopt to stay ahead of the market curve?
AA: Brand building is paramount for Orbit Cables as it establishes trust, credibility, and recognition in a competitive market. We adopt a multifaceted branding strategy that includes prioritizing quality to build a reputation for reliable products. In order to stay ahead, we are continuously improving and introducing cutting-edge technologies. We focus on customer needs and satisfaction to foster loyalty. Additionally, we maintain a strong presence through participation in industry events and sponsorships. We are always promoting eco-friendly practices for a sustainable image and emphasize safety standards to instill trust in our products.
WCI: Orbit Cables was looking for new geographies for business expansion in 2022. Can we get an insight on the current status of the project?
AA: Orbit Cables has worked towards finding new technologies and techniques that can improve the performance of the cables and wires. Our expert developers conduct extensive research followed by rigorous testing to design new and modern electric solutions for our clients. From fire retardant cables to PVC cables specifically designed to work higher voltages certified under ISO 9001: 2008 IN 2010 and ISO 14001, Orbit Cables have exceeded expectations with their innovative designs that ensure high conductivity and safety. We, at Orbit, believe in inculcating and creating shared value. We look for the good of the company and society at large. Our success reflects on our capabilities to tend to the specific needs and requirements of our clients and high-quality products, Orbit Cables is envisioned to pursue more geographies and increase visibility among the end customer by enhancing our deliverables and setting benchmarks at every step of our journey upwards.
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WCI: What are the ongoing or upcoming developments at Orbit?
AA: Orbit Cables focuses on innovation as one of the main pillars of growth. An ongoing research based on new ideas, and inventions gives our workforce a new direction towards technical progress. Our teams are also focused on providing the best products with zero defect services to enable them to be comfortable and secure in the usage of electricity. Our products, like wires, use little electricity and all our products are made with attention to detail, enabling us to fulfill their responsibility towards our end user. We have always worked towards making a difference with our products. All of our innovations focus on making a valuable difference in our customer’s lives. Orbit Cables has dedicated R&D centers in all its plants and at the head office. The centers closely cooperate and work with various departments to provide the best and the latest in terms of technology and design.
WCI: What are your vision and plans for your company’s future?
AA: Orbit Cables envisions a future where we play a pivotal role in the continued development of the electric and power industry. As a leading company in the nation, our plans revolve around innovation and safety. We aim to develop cables that not only meet stringent safety standards but also withstand diverse environmental challenges. This, in turn, reduces the risk of infrastructure failures and disruptions. Our primary goal is to prioritize safety, striving for zero accidents. We aspire to solidify our position as the best cable manufacturer in the country, emphasizing quality product delivery and unwavering commitment to customer value. Furthermore, our dedication to energy efficiency and reducing carbon footprints aligns with our vision of a sustainable future.
