KLJ Group, with a legacy of over 56 years (since 1967) is the undisputed market leader in the field of polymer compounds, plasticizers, chemical distribution and real estate. KLJ Group is one of the largest players in all the fields they have chosen to be in. Living by their motto “Trust Built on Performance”, the market looks at KLJ as the ultimate solution provider whenever there is a fresh demand or new regulation or demand for import substitution. Not to rest on their laurels, they continue to remain hungry for the newer markets and applications, enabling esteemed customers to reach unexplored and value-added markets. In a recent interview with Wire & Cable India, Mr. Kamal Jain, Managing Director, KLJ Polymers & Chemicals Limited, shared about their product portfolio and manufacturing capabilities, their recent developments, their strengths and USPs and also their success mantra for continuous growth.
WCI: Brief us about your product portfolio catering to the wire & cable industry, along with its infrastructure setup and manufacturing capabilities.
KJ: A major part of our focus in the manufacturing side of business is the wire & cable industry. We offer products like; all kinds of plasticizers used in wire & cable, PVC compounds covering a wide range of applications, XLPE (Sio and PX–up to 72 KV) with semicon compound to supplement the same, range of ZHFR covering entire application spectrum (up to 60 LOI), XLPO in a comprehensive range of hardness, TPEs, PE (MDPE, HDPE) and color & functional masterbatches in PVC, PE and EVA bases. We also offer solutions to the wire & cable industry based on engineering polymers like PA.
We are also the largest global manufacturer of secondary plasticizers i.e. CPW. Our new backward integrated 3,00,000 TPA primary plasticizers plant in Bharuch, with captive production of 1,00,000 TPA of PA, is the most competitive primary plasticizer plant to serve the industry. Our cutting-edge manufacturing facilities at Silvassa & Bharuch in India, Rayong in Thailand, and ultra-modern Chlor Alkali plant in Qatar are equipped with state-of-the-art technology & equipment, producing a wide range of products to meet the customers’ requirements. Qatar plant with caustic-chlorine as main product is also having a major forward integration to produce chlorinated paraffins as well as other chlorinated products. We are also into benzyl derivatives and expanding.
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“ Our new backward integrated 3,00,000 TPA primary plasticizers plant in Bharuch, with captive production of 1,00,000 TPA of PA, is the most competitive primary plasticizer plant to serve the industry. ”
WCI: What are KLJ Group products’ application areas and what industries you cater to?
KJ: We re- strategized on our polymer compound segment in 2003. The hard work of the last 20 years has enabled us to successfully cater to a very wide range of industries from wire & cable to medical disposables/equipment, footwear, automotives, electrical & electronics, white goods, railways, defence, etc. As a prominent name in the segments that we cater to, our focus is not only the domestic customers but we also work with our global customers across continents to meet the ever demanding market & regulatory requirements. Our experience of handling multiple polymers for a wide range of industries also helps us to offer innovative solutions as well as import substitutes to our valuable customers.
WCI: Outline the new product developments of KLJ Group.
KJ: Our business is based on the mantra ‘Change is the only Constant’. So we keep innovating and striving for newer solutions to be the torch bearer of the industry. Some of our recent developments and offerings are:
- Tree retardant XLPE compound
- Semicon compound; bonded & strippable for both sioplas and PX technology
- Higher temperature rating/oil resistant automotive compounds
- Compounds for E-beam curing
- Solar cable solutions
- High speed house wire PVC compounds
- PA based sheathing compounds
- Transparent insulation compounds with different base polymers
- Color and functional masterbatches in PVC, PE and EVA bases
WCI: What are the USPs of your company? How do you ensure that you serve your customers better than your competition?
KJ: We live by our motto “Trust Built on Performance”. This may give you an idea about our USP and how the market differentiates us from others. With our commitment to offer the best, be it products or cost-performance, we offer best value to the customer. We make continuous efforts to facilitate innovation in the company by constant up-gradation of skills of our people & hardware. The market accepts us as a solution provider with high-quality products that meet their evolving requirements. Our commitment towards our customers is to help them to ‘Stay Ahead-Stay Healthy’ and work with them in the true sense of partners-in-progress. This is what the market values us for.
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WCI: Tell us about your current market presence – both domestically and internationally.
KJ: Our market presence is a result of our commitment to be a trustworthy partner with a true sense of collaboration to the customers. Long term relationships are forged with mutual respect and transparent working. We are the biggest supplier of plasticizers & polymer compounds for the wire & cable segment in the country. Our products are exported to more than 90 countries in the world.
“ Our cutting-edge manufacturing facilities at Silvassa & Bharuch in India, Rayong in Thailand, and ultra-modern Chlor Alkali plant in Qatar are equipped with state-of-the-art technology & equipment. ”
WCI: What is your success mantra and what are the reasons behind your phenomenal growth?
KJ: It is a strong priority for us to remain in close contact with our customers & deliver quality products on time. Our people are trained to turn around the new developments much faster than our peers in the industry. Striving for excellence, dreaming for the best and determined to achieve the same, makes us what we are today and will define where we will be tomorrow & beyond. We have been recognized for our true spirit by the market and are the market leader in every segment that we are present in.
KLJ Group is the correct solution provider, whenever there is a new requirement or demand for import substitution or new regulations. Our facilities are truly world-class with over 75 compounding lines, widest range of polymers and applications, ISO/IEC 17025:2017 (NABL) certified laboratories, R&D facilities recognized by the Department of Science & Industrial Research and Application Laboratory to validate new developments. In our case, we feel that word-of-mouth publicity is the biggest positive contributor in our growth, as any news travels faster in the industry being closely knit. Our customers are our true brand ambassadors. If we stay true to our course, the market will continue to keep us ahead. We are also very much focussed on our customer outreach program, with personal visits and participation in industry exhibitions, seminars, conferences (both domestic & overseas). We strive to have an impactful and respected growth.
“ The industry now is more technology driven and is focused on aspects like fire safety, safer chemistry and long service life. ”
WCI: How do you view the wire and cable industry and the market potential for your product line?
KJ: The industry now is more technology driven and is focused on aspects like fire safety, safer chemistry and long service life. These shifts in the business approach coupled with emerging applications like solar energy and electrical vehicles will lead towards the next phase of growth. Another growth driver is the boost in government investment on infrastructure. As a solution provider, we are flexible, adaptive and committed to exceed the industry needs.
