Ambica Dhatu Private Limited is a pioneer in manufacturing zinc derivatives like zinc oxide, zinc sulphate, zinc chloride etc., and holds a large market share in this field across pan India. They have a manufacturing facility in Kolkata and Hyderabad and offices in Kolkata, Hyderabad, Raipur, and Mumbai. Considering the idea of “Make in India” project in the field of transmission and distribution of electricity, Ambica Dhatu has diversified their business and started up a modern and equipped ISO 9001:2015 certified wire drawing and galvanizing unit to manufacture a variety of products like G.I. wire, G.I. stay wire, earth wire, ACSR core wire, barbed wire, P.C. wire, umbrella wire, spring steel wire, etc. with an investment of Rs. 150 million in West Bengal and an initial capacity of 24,000 tonnes per annum which is planned to expand upto 50,000 tonnes per annum. In a recent interview with Wire & Cable India, Mr. Satyam Bubna, Managing Director, Ambica Dhatu Private Limited, talked about the company, their manufacturing capabilities, clientele in the wire and cable segment.
Wire & Cable India: Could you please give us a brief overview of your company?
Satyam Bubna: Ambica Dhatu Private Limited is a 40 years old group, founded by Mr. Ramesh Kumar Bubna. Our first business venture was manufacturing zinc derivatives, which we are still into and we are manufacturers of zinc chloride, zinc sulfate, zinc oxide and other zinc-based chemicals. We are channel partners of Hindustan Zinc Limited for Maharashtra, Chhattisgarh and Telangana. We import zinc and cater to domestic users. We produce around 1000-1500 tonnes of zinc. Last three years back, we started our steel wire division, where we do the whole manufacturing from wire drawing to galvanizing and stranding. Our business has mainly 2 parts, firstly trading i.e. import and supply of zinc based metals and secondly, manufacturing for the zinc derivatives chemicals and steel wires segment. Ambica’s main motto is serving the best quality material. We want to be known through our quality and aim to convey the message of “Think Quality, Think Ambica” to our consumers. Even if we supply to a limited number of consumers, we must provide quality products as per consumer requirements so that our consumer recall value is high.
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WCI: Kindly shed some light on your product portfolio, manufacturing capabilities and clientele with regard to the wire segment.
SB: For our steel wire division, we have a fully in-house facility for the entire manufacturing procedure, that is from production to maintenance to quality check. We have set up a modern and equipped ISO 9001:2015 certified wire drawing and galvanizing unit to manufacture a variety of products like G.I. Wire, G.I. Stay Wire, Earth Wire, ACSR Core Wire, Barbed Wire, P.C. Wire, Umbrella Wire, Spring Steel Wire, etc. with an investment of INR 150 million in West Bengal and an initial capacity of 24,000 tonnes per annum which is planned to expand upto 50,000 tonnes per annum. We have 2 physical offices in Mumbai and Noida for sales and supply.
Our main target audience for wire products are PSUs, more specifically electricity boards. We are approved vendors with 10-12 electricity boards and supply to the West Bengal state electricity board. Companies like L&T, Bajaj Electricals, Kalpataru etc. buy materials from us for their EPC contracts. In the wire segment, our current clientele is in Hyderabad, Telangana, Coimbatore, West Bengal, Bihar, Jharkhand, Uttar Pradesh and Orissa.
WCI: Can you tell us about Ambica’s theme for Elecrama 2023?
SB: Ambica Dhatu’s slogan is “Stronger. Safer. Superior.” which is also our theme for the exhibition. Our company focuses on strengthening the product quality so that it becomes our benchmark. Elecrama 2023 has the theme ‘Reimagine Energy for Sustainable Future’. Reimagining energy refers to green energy, and it is necessary that any industry related to green energy have to upgrade themselves in order to harness green energy. Our company is also working towards embracing the future of green energy like Schneider, which has recently launched their net zero program, which means zero emission and zero pollution.
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WCI: Could you tell us about the company’s upcoming or future plans?
SB: Our wire manufacturing unit is currently in its second year of operation and we are on a 2,000 TPM production trajectory. In the upcoming 4-5 years, we aim to reach 5,000 TPM production capacity, including both export and local markets. In the wire division, we are currently in the process of trying to develop aluminum clad steel and megasteel, which are being imported to India and not being manufactured domestically as of now. In our chemicals manufacturing division, we do regular R&D for development and upgradation of products.
WCI: How do you envision the future of the wire industry?
SB: India is projected to double its current electricity generation of 400 GW to 800 GW in the next 7 years, that is by 2030. As we will develop our infrastructure to harness this magnitude of electricity for transmission, distribution and storage, every part of the electrical sector will be involved. This means that there will be great demand for all electrical sector vendors in the upcoming years and thus the future of the wire industry will flourish.
