STL Appoints Ashwini Bakshi as Chief Sales Officer - Wire & Cable India
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STL Appoints Ashwini Bakshi as Chief Sales Officer

Mr. Ashwini Bakshi has more than 25 years of experience in sales and strategic growth capability building. At STL, he will be responsible for driving the company’s order book and revenues.

September 6, 2022

STL
Mr. Ashwini Bakshi, Chief Sales Officer, STL

STL has onboarded Mr. Ashwini Bakshi as the Chief Sales Officer (CSO) to its global leadership team. In his new role, he will be a part of the Executive Committee of the company and will be responsible for driving the company’s order book and revenues across portfolios, customer segments, and geographies.

The telecom industry is going through a huge network development phase and STL is increasing its capabilities in various segments to present technologically advanced end-to-end solutions in this phase of network creation. The new Chief Sales Officer, through his experience and expertise, will further cement Sterlite Technologies’ capabilities to build deep customer engagements, unlock the next phase of technology solutions leadership, and set up a solid foundation for future growth.

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Previously, Mr. Ashwini Bakshi was the Managing Director, Head of Region Europe & Africa at Project Management Institute (PMI). With more than 25 years of global experience working with the likes of Nokia, Ericsson, and Kathrein Mobile, he has played an instrumental role in sales and strategic growth capability building. He has led and delivered a formidable financial performance for telecom giants working with world-class teams. He has led multi-billion dollar P&Ls at Nokia/Nokia Siemens and was instrumental in significantly multiplying O&M solution orders and revenues at Ericsson.

Besides, Mr. Bakshi has also managed a broad and global customer base spanning service providers, corporates, and the public sector (MTNL, BSNL, public infrastructure, and the Defence sector in India and Germany).

Speaking about his new role, Mr. Ashwini Bakshi said, “STL continues to blaze the trail in technology innovation and is well positioned to drive the next generation digital transformation across the globe. I look forward to mobilising STL’s innovation and technology leadership to create value for our key customers and deliver on our purpose of transforming billions of lives through digital networks.”

Also Read: STL to Acquire Remaining Stake in Jiangsu Sterlite Tongguang Fiber Co.

Commenting on Mr. Bakshi’s appointment, Mr. Ankit Agarwal, MD, STL, said, “I welcome Ashwini to STL family. Being one of the industry’s leading integrators of digital networks, our endeavour is to design and develop innovative solutions for our customers to fulfil their business objectives. We believe that Ashwini’s rich experience and expertise in new business development, customer advocacy, and in-depth execution will play a pivotal role in establishing us as a technology solutions leader and creating unmatched value for our customers.”

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