APAR Industries caters to various specialty sectors such as – railway locomotives, coaches, naval ships and submarines, solar and windmills, hybrid cables and harnesses, telecommunication as well as general-purpose LV, MV XLPE cables, and fixed and flexible wires and cables.

February 4, 2022

Rediffusion has won the advertising account of APAR Industries’ cable and wires business, sold under the APAR Anushakti brand. APAR Industries has grown into becoming a diversified billion-dollar company in a period of more than 60 years. The company has expanded to more than 125 countries as a manufacturer and supplier of conductors, a wide variety of cables, specialty oils, polymers, and lubricants.

The cable division of the company has been steadily growing at over 25 percent CAGR for the last ten years. It is the only Indian cable company with three e-beam production units. APAR caters to various specialty sectors such as – railway locomotives, coaches, naval ships and submarines, solar and windmills, hybrid cables and harnesses, telecommunication as well as general-purpose LV, MV XLPE cables, and fixed and flexible wires and cables.

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“We are delighted to be working with the highly committed, and talented, team at Rediffusion”, says Kushal Desai, Chairman & MD of APAR Industries Ltd.

Also Read: Apar Industries: Hoping to Increase Export Sales from 15 Percent to 30 Percent

Kalyani Srivastava, EVP & Head Rediffusion Mumbai layers this by saying, “APAR is focused on creating a big difference in the wires business. At Rediffusion, we will help take the brand to an All-India market, and help it carve out its rightful market share through communication that is intelligent and impactful.”