The quote in the headline expresses the philosophy of Mr. Dhiraj Boob, Owner and Managing Director of P.B. Industries, who has kindly accepted to share his company’s successful story with us.
Starting up a Successful Business
P.B. Industries was incorporated in 1998 as a wire nail manufacturing unit. The plant was set up on 7900 sqm industrial land near Ghoti-Sinnar highway in Nashik in proximity of two metros – Mumbai and Pune. The company has evolved over a period of time and developed its market. One of the main reasons behind its success was India’s phenomenal growth. The growth was mainly in western region of India, which has grown many folds in the last decade. Started as a small manufacturer, but with its zeal and energy to do more, it expanded its horizon to Mumbai, Pune, Aurangabad and other rural parts of western India and soon became successful. They have developed a good market of wire nails and their product is branded as “Pointer Wire Nails”, which is a well known brand in west India. They manufacture various types of nails from ø2.20 mm and length 25 mm to ø5.80 mm and length 200 mm, but the major market is with 3.40 mm and 3.00 mm.
Tremendous Development in Capacity
Producing over 200 MT of bulk nails of various sizes every month, they are one of the leading manufacturers of wire nails in India. They started their journey with merely 4 machines and a production capacity of 20 MT per month in 1998. Soon they replaced the old machines with new Indian made machines, which were more efficient and highly productive. Due to which their production capacity ramped-up to 100 MT per month annually in 2008, which was the highest production in the region for a single nail manufacturer. In 2012 they upgraded their facility with an ENKOTEC nail machine type MI01 and reached 210 MT per month and a total of 14 nail manufacturing machines. Thus, the production capacity doubled to 2400 MT per year.
Staying Competitive with Quality Nails
They realized that with growing competition it was important to revamp the existing setup in order to get into mass production, and they also need to keep the prices low as they serve a very competitive and price sensitive market. The “Pointer” brand soon became synonymous with quality and perfection that helped them to gain the loyalty of their customers. They generally stock over 50 MT of nails at any point of time for timely deliveries to the customer, which also helps them in earning a premium in the market.
Profitable Association with ENKOTEC
ENKOTEC machines have provided them high efficiency and productivity and the commitment from them for lower labor cost and power cost was the driving force to buy these machines. Nails produced on ENKOTEC are being successfully sold in the market and the customers are happy with the quality of nails, due to which they have moved the entire production of 3.40 mm nail from conventional machines to ENKOTEC. Now they are considering manufacturing other sizes as well on ENKOTEC machines. ENKOTEC’s technical support has been fantastic and their first impression of the ENKOTEC MI01 machine was “simply magic”.
Making and Shaping the Company’s Future
“With the introduction of the ENKOTEC MI01 nail machine it was possible to double the nail production and now they are developing their marketing network to sell this enormous production. The current economic slowdown has hindered the company’s growth somewhat, but a hopeful and a brighter tomorrow is not far away. They have planned to purchase two more machines to cover the maximum range of wire nails, to meet the customers demand. If the market conditions are right and these machines give the expected and desired savings in the long run, they intend to replace all conventional machines with ENKOTEC” as told by Mr. Dhiraj Boob.